The Allure Group, a premier event strategy and execution agency, continues to redefine excellence in crafting unforgettable experiences for both private and corporate clients.

With a meticulous approach that spans from initial concept to flawless execution, the agency has become the go-to partner for brands and organisations seeking not just extraordinary events, but strategically designed experiences that leave a lasting impact.

Founded by industry powerhouses Bonnke Shipalana and Caroline Dube, The Allure Group SA brings a rare fusion of analytical precision and creative brilliance to every project.

Shipalana, a Bachelor of Commerce in Economics graduate with a decade of brand marketing expertise from global giants like SABMiller and PepsiCo, ensures that every event aligns with core business objectives.

Dube, celebrated for orchestrating high-profile international events and hosting luminaries such as David Coulthard, Gary Kasparov, and The Kardashians, infuses each occasion with world-class sophistication and seamless execution.

Together, they guarantee a blend of theory, experience, and excellence that elevates brands beyond expectations.

The Allure Group’s influence extends far beyond South African borders, with a portfolio of successfully hosted events across the African continent and overseas.

As the official event service provider for DBSA and AIIB, The Allure Group proudly delivered the 5th Finance in Common Summit in Cape Town from February 26-28, 2025 — the largest edition yet, reinforcing South Africa’s leadership in sustainable development.

The summit brought together 2 000+ in-person delegates and global stakeholders for 49 sessions, 30+ closed-door meetings, and 20 Impact Talks while integrating sport, art, and culture to drive actionable solutions for a sustainable future. A landmark moment for international collaboration, the event highlighted The Allure Group’s expertise in curating high-impact, world-class forums.

Among its innovative creations is The Slow Life. At the heart of The Slow Life is the importance we place on slowing down from the mindless, detaching momentarily from the rat race and the hustle-and-bustle of modern living and appreciating and soaking in life’s little pleasures.

The upcoming Soul Therapy experience brought by The Slow Life, set for April 12 in Bryanston, Johannesburg, is an invitation to immerse in an experience designed for those who cherish the art of living well and who long to reconnect with the music that once moved their souls.

The experience will bring the icons of Deep House — Legendary DJs who shaped the 90s House movement — including Glen Lewis, Ganyani, Fistaz Mixwell, Lali Spirit, and Choice — and guide guests through a deep, soulful musical odyssey.

Caroline Dube adds: "From intimate gatherings to large-scale international spectacles, our mission is to weave creativity, precision, and storytelling into every detail, ensuring each event is nothing short of extraordinary."

In an exciting new venture, The Allure Group has secured the exclusive rights to bring the world-renowned Taste Festival to South Africa. Mark your calendars for Taste of Cape Town, debuting in November 2025.

Owned by IMG, a global leader in live events and entertainment under the Endeavor network, Taste Festival has established itself as the ultimate culinary experience, uniting food enthusiasts, celebrity chefs, and premium restaurants in a vibrant festival atmosphere.

As the only Taste Festival in Africa, the Cape Town edition will serve as the continent's culinary ambassador to the world. The Allure Group's vision extends beyond a single annual event — they are establishing a flagship experience that will elevate Africa's standing in global gastronomy for years to come.

With its breathtaking natural setting, world-class hospitality infrastructure, and vibrant food scene, Cape Town provides the perfect stage for this exclusive African Taste Festival to flourish as both a destination event and a catalyst for the continent's growing culinary influence.

"We don’t just create events — we craft strategic brand moments that resonate deeply with audiences," says Bonnke Shipalana, Co-Founder of The Allure Group.

"Bringing Taste Festival to South Africa is a testament to our ability to deliver world-class experiences right here on home soil."

This prestigious culinary extravaganza will showcase the finest in global and local gastronomy, cementing Cape Town’s reputation as a premier destination for food enthusiasts.

The Star

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From Soul Therapy to Taste Festival: The Allure Group's premium event revolution