South African media mogul Basetsana Kumalo has sparked a whirlwind of intrigue and amusement among her fans and industry colleagues.

The former Miss South Africa has sent out a striking birthday invitation claiming she will celebrate her 45th birthday this Saturday, February 8.

The twist? Kumalo celebrated her 50th birthday just last year with an extravagant three-day event that included a Thanksgiving party, a grand dinner gala and an outdoor picnic.

Accompanying the invites were lavish bouquets featuring 45 roses, each sent to select friends and acquaintances within her circle.

The invitation reads: “I’m inviting you to my 45th birthday celebration. Let’s celebrate life, love and beauty that only gets better with time.

“Dust off your finest and get ready to shine because timeless beauty is the theme ... I couldn’t imagine walking this milestone without you, with love and ageless grace, Basetsana Kumalo.”

The confusion surrounding her age has only added to Kumalo’s allure. As she is often praised for her radiant beauty, many are now wondering if the age listed on the invitation is, in fact, part of a clever marketing strategy promoting an anti-aging brand.

Those who were lucky enough to crack the nod, shared their reactions on social media.

DJ Lamiez Holworthy posted: “The little girl in me is in disbelief. I just got an invite to sis Basetsana Kumalo’s 45th birthday soiree ...

“Wait, didn’t she turn 50 last year? Anyway, I am super excited, I need to get an outfit, I cannot wait to celebrate an iconic woman, I guess she’s ageing backwards.”

Watch the full video below.

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A post shared by Lamiez Holworthy-Morule (@lamiez_holworthy)

Actress and television presenter, Pabi Moloi also shared a video.

In the caption she wrote: “Can’t wait to celebrate with you @BasetsanaKhumalo ❤️ x 45 😉.”

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A post shared by Pabi Moloi (@pabimoloi)

As the celebration loom, netizens are cracking jokes about Kumalo’s youthful rebranding, dubbing it the “Benjamin Button effect.”

@majamela16 wrote: “Getting confused here, last year she celebrated 50th birthday this year she is 5 years younger? How did she do that cause I want to be 30 as well 🤣.”

Thandomzi said: “It’s the Benjamin Button effect! Go celebrate Miss Lamiez 💃🏽💃🏽🥂.”

Another fan, @lebomb0903 speculated about a possible product launch, stating: “I smell a whole beauty and skincare range launch 🤔🤔🤔.”

#basetsana-kumalo

Ageing backwards? The curious case of Basetsana Kumalo's 45th birthday celebration