After a successful run in the previous years, Braam Fashion Week is poised to make its highly anticipated return on May 31, 2025, at the vibrant PlayGround Braamfontein.
The event marking its fifth year, founded by innovative duo Phetogo Pule and Thato Mokgawa, is set to captivate audiences once again with its Winter/Fall 2025 edition, featuring collections from some of Johannesburg’s most passionate designers.
Pule and Mokgawa tell Saturday Star that this year’s line-up is particularly exciting due to the fresh perspectives brought forth by emerging designers from respected fashion schools.
What is the essence of Braam Fashion Week, and what sets this edition apart?
Fashion Week is a celebration of creativity and the vibrant energy that defines emerging talent. What truly sets this edition apart is the lineup of young, passionate, and eager designers who are ready to make their mark. This year, we’re proud to welcome designers from fashion schools like Villioti, bringing essential skills and fresh perspectives that the industry needs. Our mission is simple: to be the first platform to give these rising stars an unforgettable experience. We believe in their potential, and we know they’ll flourish after showcasing their brilliance here. It’s about nurturing the future of fashion and creating a space where bold ideas come to life.
What are some of the most memorable aspects of the past editions?
Over the years, Braam Fashion Week has become synonymous with unforgettable moments. One standout memory is seeing young talent step onto the stage for the first time and leave as rising stars. It’s those raw, authentic moments of discovery and connection that have made the past five years so special, and we’re just getting started.
How significant is it to highlight up-and-coming makeup artists, models, and designers?
Supporting emerging talent is our mission. Braam Fashion Week exists to give young designers, models, and makeup artists a platform to showcase their skills and creativity. We believe in creating opportunities where there often aren’t enough and providing a space where fresh voices can be heard. This year, we’re particularly excited about welcoming designers from institutions like Villioti , as well as makeup artists from Face-to-Face West Rand/Roodepoort Beauty School, who bring not only their passion but also the technical skills needed to succeed in the industry. By nurturing this talent, we’re helping shape the future of fashion while celebrating the incredible intersection of art and style that defines South Africa.
What do you hope people take from this year’s theme, “I AM FASHION”?
“I AM FASHION” is a statement of empowerment. It’s about owning your identity, expressing yourself unapologetically, and recognising that fashion is more than clothing; it’s a reflection of who you are. The idea was sparked by the belief that everyone involved in this industry – designers, models, artists, and even attendees – has a unique story to tell through their craft. We want people to walk away feeling inspired to embrace their individuality and contribute boldly to the creative world around them.
What can attendees and fashion enthusiasts anticipate from this year's Braam Fashion Week?
Attendees can look forward to an extraordinary showcase of fresh talent, daring designs, and the unique energy that comes from blending fashion with South Africa’s thriving music and arts scene. It’s a movement, a space where creativity flourishes, and a night that will leave everyone inspired.
anita.nkonki@inl.co.za
Saturday Star