Johnnie Walker introduces a bold, pan-African cultural platform

Johnnie Walker, the world’s number one Scotch whisky, proudly announces the launch of Johnnie Walker AfroExchange — a bold, pan-African cultural platform that celebrates the continent’s creative pulse.

From Johannesburg to Lagos, AfroExchange brings together visionary voices in music, fashion, art, food and storytelling; creating space for collaboration, creative experimentation, expression, and shared progress.

Rooted in the spirit of the brand’s Keep Walking philosophy, AfroExchange is more than an event—it's a movement dedicated to spotlighting Africa’s most dynamic cultural trailblazers and building bridges between two of its most influential creative hubs – Jozi and Lagos.

At Johnnie Walker, we believe in celebrating those who challenge convention, shift culture, and shape what’s next,” says Ifeoma Agu, Group Head of Culture, Influencer and Advocacy at Diageo South, West and Central Africa.

“AfroExchange represents a powerful evolution in how we engage with culture as a brand- we believe in championing progress through this platform as we are investing in voices, stories and innovations driving Afrocultural movement forward. It is a cultural bridge that pays tribute to Africa’s bold creators — a space for connection, creative experimentation, influence and cultural pride.”

Launching in June 2025 in Johannesburg and continuing in Lagos in September, Johnnie Walker AfroExchange will unfold through a series of powerful, culturally rich experiences:

The Creative Summit – A vibrant gathering of Africa’s leading creative minds in Johannesburg, where influential voices will exchange ideas, ignite new partnerships, and explore the future of the continent’s creative industries.

AfroExchange Live – A high-energy lineup of immersive events in both cities, offering curated performances, interactive art, bold culinary moments, and vibrant experiences that celebrate the spirit of contemporary Africa.

With AfroExchange, Johnnie Walker reaffirms its commitment to walking alongside the continent’s fearless creators — fueling progress and celebrating the power of African expression.