The role of the SABC in preserving South Africa’s heritage. Picture: File
There are many layers to South Africa’s history, making it an incredibly rich and diverse nation. Each culture and language contribute to the unique blend of customs, beliefs, and stories that are passed down from one generation to the next.
The SABC stands at the forefront of heritage preservation, showcasing the diversity that defines South African communities in their full richness and beauty, through compelling storytelling and music.
This is achieved through a variety of programmes aired across the SABC’s 19 radio stations and five TV channels broadcasting in all official South African languages , highlighting the linguistic diversity that forms the backbone of the nation's heritage.
By also sharing a variety of content materials on its digital platforms, the SABC ensures that these heritage treasures are accessible to all South Africans, young and old, in all corners of the country.
The public broadcaster has a plethora of TV and radio programmes aimed at highlighting the traditions, languages, and stories of various ethnic groups. Its programmes continue to play an instrumental role in bringing various cultures into the mainstream media, promoting a more inclusive and informed society.
With telenovelas like “Skeem Saam”, “Uzalo” and “Muvhango”, the SABC brings cultural stories to life, reaching millions of viewers and creating conversations around shared heritage, while celebrating the differences that enrich our society.
As a public broadcaster, the SABC’s programmes are dedicated to amplifying the voices of South Africa’s diverse communities, ensuring that local stories and customs are shared with a broader audience, leading to a more inclusive society where everyone feels accepted and valued despite their differences.
This inclusive approach, realised through multilingual and cultural-specific content, ensures that even minority cultural groups and lesser-known customs are recognised and celebrated on national platforms.
By broadcasting historical documentaries, cultural events, and music, the SABC plays a vital role in educating the public and preserving a unified sense of national identity. This consistent exposure not only keeps cultural practices alive but also nurtures a sense of appreciation and understanding across diverse communities.
With a mandate that has remained the same for 88 years, the SABC has done incredibly well in ensuring relevant and innovative programming that serves as a mirror to the lives of ordinary South Africans, telling stories that reflect the unique experiences of the nation.
From tales of perseverance in the face of adversity to moments of joy and success, the SABC strives to curate content that resonates with viewers by addressing the challenges and opportunities that define their lives. Through relatable storytelling, the public broadcaster not only entertains but also empowers its audience, reminding them that their voices, stories, and experiences matter.
Happy Heritage month!
Lebohang Sekete is SABC’s Internal Communications Manager.
The Star
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