The South African Football Association (SAFA) has announced the global technology brand, HONOR, as the exclusive technology devices sponsor of the South African men’s senior national team, Bafana Bafana.

This collaboration marks a significant milestone in the convergence of cutting-edge technology and sports, ushering in a new era of innovation for South African football.

The partnership underscores HONOR’s commitment to integrating advanced technology into everyday life, enhancing performance, and bringing fans closer to the game. With a remarkable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa, HONOR continues to revolutionise the smart device industry.

The brand’s latest corporate strategy, the HONOR ALPHA PLAN, is set to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices.

“We are thrilled to partner with SAFA and Bafana Bafana at such an exciting time for both technology and sports,” said Fred Zhou, CEO at HONOR South Africa.

“At HONOR, we believe that innovation should empower athletes, coaches, and fans alike. This partnership is a testament to the power of smart technology in optimising performance, recovery, and engagement both on and off the field.”

SAFA President Dr Danny Jordaan expressed enthusiasm about the partnership, saying that football is evolving at a rapid pace.

“SAFA is excited to welcome HONOR as our official technology device partner. Football is evolving, and embracing technology is key to staying ahead in the game,” Dr Jordaan said.

“With HONOR’s innovative solutions, our players and coaching staff will gain valuable insights that will contribute to Bafana Bafana’s continued success. This partnership represents a fusion of tradition and technology, bringing new possibilities for the team and fans alike.”

As part of this collaboration, HONOR will leverage its expertise in AI, smart wearables, and data-driven insights to support Bafana Bafana’s journey to excellence.

HONOR’s advanced wearable technology will help monitor player fitness, track recovery, and provide real-time analytics to enhance team performance. This partnership also reinforces the brand’s dedication to uniting technology with passion points such as sports, entertainment, and lifestyle.

Zhou added: “We believe that technology and sports share a common purpose: to push boundaries, unlock potential and achieve the extraordinary. It has always been our goal to ensure that our business contributes to the growth and development of our sports and entertainment industry.”

As passionate supporters of football, a unifying force in South Africa, HONOR sees this collaboration as the perfect way to strengthen the brand’s connection with millions of fans.

“This partnership not only signifies recognition of how technology impacts all spheres of life, but also a moment of unity, pride, and hope for what we can achieve together as brands. As one of Africa's fastest-growing tech brands, this opportunity proves how advanced wearables and smart devices can enhance player fitness and recovery. With data-driven tools providing real-time insights, it’s a powerful collaboration between technology and the beautiful game,” concluded Zhou.