Miss Charm South Africa: A new chapter in national beauty pageantry

Beauty pageant lovers, read up because the highly anticipated Miss Charm SA will be hosting a national competition.

SA is set to host its first ever Miss Charm national beauty pageant, giving the public as well as beauty pageant enthusiasts a chance to see the beauty queens process throughout the competition.

For those who do not know, Miss Charm is a pageant that aims to search for remarkable women from nations worldwide, celebrating their beauty, cultural heritage, and academic achievements, according to the official Miss Charm website.

The Miss Charm pageant took to social media to share a statement and reveal the exciting news.

“We are proud to announce a historic milestone in South African pageantry - South Africa will host its first-ever national show for Miss Charm South Africa,” the pageant wrote.

In the statement, they also revealed that this marks a new era of celebrating grace, intelligence and cultural pride because this beauty pageant will be a platform to not only showcase diverse beauty but also highlight the talent and charisma of SA women.

They further added: “The inaugural national show promises to be an unforgettable spectacle, uniting pageant fans, industry professionals and aspiring queens across the country.”

Even though the pageant has never held any national competitions, they have chosen beauty queens in the past to represent our country at an international stage.

The crown for Miss Charm 2024 went to Slindokuhle Mbali Dlamini, a Strategic Brand Communication graduate and model from Newcastle in KwaZulu-Natal.

Dlamini has a long history in the world of pageants. She was a finalist in the Miss SA 2019 competition.

While representing SA in Vietnam last year, Dlamini placed in the Top 20 and although she did not win, she did make SA proud for reaching that far in the competition.

Entries for the Miss Charm SA 2025 beauty competition go live on June 12 at 6pm.